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Branding Bytes Archives

Issue 35:
Thoughts On Using Social Media

Issue 34:
Reigning in Public-Private Partnerships

Issue 33:
Seven Ways to Avoid Toxicity In the Workplace

Issue 32:
A Few Bad Apples Bruise the Brand

Issue 31:
Branding Beyond the Logo

Issue 30:
The Yin and Yang of Celebrity Leadership

Issue 29:
Want to Raise More Funds? SPEAK UP!

Issue 28:
Government Funding Cuts: Act!

Issue 27:
"We Are Sorry":
Your Brand is Your Behavior

Issue 26:
Tell Your Story

Issue 25:
Good Leaders

Issue 24:
Think "People,"
Not "Organization"

Issue 23:
What's in a Name?
Just about Everything!

Issue 22:
Is Your Mission
Getting Creepy?

Issue 21:
Welcome to the Age
of the New Normal

Issue 20:
"Receptionist" vs Director of First Brand Impressions

Issue 19:
It's Not About How Your Message is Delivered

Issue 18:
When it Comes to Your Brand, Details Matter

Issue 17:
A Good Brand Requires TLC: Just Ask My Wife!

Issue 16:
Toxic-Work-Environment Syndrome Can Tarnish Your Brand

Issue 15:
Adjusting to the
New Face of Need

Issue 14:
Tired of all the Doom and Gloom? This is Your Time!

Issue 13:
A New Year's Resolution: Don't Cut Off Your Nose

Issue 12:
What You Do Is
About All of Us

Issue 11:
Ethical Standards
and Your Organization

Issue 10:
Leadership: Whose Journey is it, Anyway?

Issue 9:
Giving Circles
and Branding

Issue 8:
The World's Richest Men
— and Philanthropy

Issue 7:
What is an External
Brand Audit?

Issue 6:
Keeping Everyone
on Brand Message

Issue 5:
What is an Internal
Brand Audit?

Issue 4:
Turn Board Members into Better Brand Ambassadors

Issue 3:
Leadership, Vision
— and Branding

Issue 2:
What's 1st—Organization or Brand? / Govt. Cuts?—Branding Helps

Issue 1:
Branding Myths

Issue 33, Winter/Spring 2014

Seven Ways to Avoid Toxicity In the Workplace

Are you married? Do you have a partner or significant other in your life?

Many of us do.

If you identify, think how difficult it often is to come to consensus on issues, both large and small…

… How much hashing and compromising needs to take place before some kind of agreement (hopefully) can be reached…

… How painful the process can be at times…

… How unhappiness can easily seep into the relationship when one or both parties feels taken advantage of, abused or disrespected by the other—with dysfunction always lurking in the shadows.

And this is between just two people who ostensibly love, or at least care about one another to some degree, have consciously chosen each other as soul mates or life partners and sometimes even come from similar cultures, backgrounds and value systems.

Now think about your workplace.

How many people must you interact with there? One? Three? A dozen? Scores? All of whom have been randomly selected to work together by a board, executive director or HR department, and many of whom you have little, if anything, in common with or could care less about.

It’s not hard to understand how things can get out of control and workplaces turn toxic pretty quickly.

Such work environments are not only unpleasant to wake up, shower and brush our teeth for in the morning. More often than not they are less efficient and productive than they can be, lose focus on providing quality programs, products and services and, in turn, do great harm to the positive brand image the organization may be trying to project to outside stakeholder audiences, including funders.

So, what to do?

Some suggestions

Denial, or blaming others is not an option. Quite frankly, the quality of a workplace environment is everyone’s responsibility.

I’m no marriage counselor, nor do I play one on TV, but I can attest that some of the above suggestions work in the home, as well. Let’s face it, there’s no substitute for living, working and playing in healthy environments. And most of it simply starts with respect for and sensitivity to others.

As always, I look forward to receiving your feedback, questions, success stories and branding challenges. Also, if you are in need of a motivational speaker, trainer, branding consultant/coach, or management consultant who can help you answer the questions: Who are we? What do we do? How do we do it? And should anyone care? I invite you to for more information.

In the meantime, good luck with your branding! — Larry

About Branding Bytes

Branding Bytes is a FREE quarterly e-newsletter courtesy of Larry Checco of Checco Communications. Please feel free to forward Branding Bytes on to others. However, Branding Bytes is copyrighted and may not be reprinted or reproduced without attributing Larry Checco of Checco Communications as its source and providing the following website address: Thank you.


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