A Bit About Larry
Larry Checco is president of Checco Communications and a nationally sought-after speaker and workshop facilitator on leadership, organizational management and branding. He also serves as a consultant to both large and small nonprofit organizations, companies, foundations and government agencies.
Larry's books, Branding for Success: A Roadmap for Raising the Visibility and Value of Your Nonprofit Organization, and Aha! Moments in Brand Management: Commonsense Insights to a Stronger, Healthier Brand have sold thousands of copies throughout the United States, Australia, Canada, South Africa, Sweden, Israel, Southeast Asia and elsewhere around the globe.
Larry has been recognized as a leading communications professional, and his articles are cited and reprinted on countless websites.
Larry holds a degree in Economics from Syracuse University, as well as an MA in Journalism and Public Affairs from American University.