A Bit About Larry

Larry Checco is president of Checco Communications and a nationally sought-after speaker and workshop facilitator on leadership, organizational management and branding. He also serves as a consultant to both large and small nonprofit organizations, companies, foundations and government agencies.

Larry's books, Branding for Success: A Roadmap for Raising the Visibility and Value of Your Nonprofit Organization, and Aha! Moments in Brand Management: Commonsense Insights to a Stronger, Healthier Brand have sold thousands of copies throughout the United States, Australia, Canada, South Africa, Sweden, Israel, Southeast Asia and elsewhere around the globe.

Larry also writes political and economic columns, as well as personal essays for several online publications, including Accountability Central, Inequality.Org and BoomerCafe

Larry has been recognized as a leading communications professional, and his articles are cited and reprinted on countless websites.

Larry holds a degree in Economics from Syracuse University, as well as an MA in Journalism and Public Affairs from American University.