Photo of handshake and quote: Helping organizations better define who they are, what they do, how they do it, and why anyone should care!


More information on Larry's new book, Aha! moments in Brand Management More information about Larry's book Branding for Success


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A Bit About Larry

Photo of Larry Checco

Larry Checco is president of Checco Communications and a nationally sought-after speaker and workshop facilitator on leadership, organizational management and branding. He also serves as a consultant to both large and small nonprofit organizations, companies, foundations and government agencies.

Larry's books, Branding for Success: A Roadmap for Raising the Visibility and Value of Your Nonprofit Organization, and Aha! Moments in Brand Management: Commonsense Insights to a Stronger, Healthier Brand have sold thousands of copies throughout the United States, Australia, Canada, South Africa, Sweden, Israel, Southeast Asia and elsewhere around the globe.

Larry also writes political and economic columns, as well as personal essays for several online publications, including Accountability Central, Inequality.Org and BoomerCafe

Larry has been recognized as a leading communications professional, and his articles are cited and reprinted on countless websites.

Larry holds a degree in Economics from Syracuse University, as well as an MA in Journalism and Public Affairs from American University.