Photo of handshake and quote: Helping organizations better define who they are, what they do, how they do it, and why anyone should care!


More information on Larry's new book, Aha! moments in Brand Management More information about Larry's book Branding for Success


To book Larry's branding expertise for your convention or workshop, e-mail him today at


Whenever the needs arise, Checco Communications partners with others who share our views on excellence, customer focus, and getting the job done on time, on budget.

Public Trust Strategies

Jason Hall, PhD, Principal of Public Trust Strategies, is a highly skilled consultant who focuses on organizational development, governance, lobbying, media relations, federal grants (competitive and line-item) and contracts, and public opinion research.

Prior to consulting, Jason served as Director of Government and Media Relations for the American Association of Museums (AAM), Acting Director of Publications and Acting Director of Public Affairs at the National Endowment for the Arts (NEA), Director of Congressional affairs for the National Endowment for the Humanities (NEH), and Senior Legislative Assistant to the late Senator John Heinz (R., PA).

In addition to consulting, Jason is a part-time professor at George Mason University. He is also a member of the political action and public policy committees of the American Society of Association Executives (ASAE) where he previously served on the Board. He is a Certified Association Executive (CAE).

Jason holds an undergraduate degree from Harvard University and a PhD from the University of Michigan.

"Larry and Jason brought a synergy, professionalism and can-do attitude to their work that culminated in an in-depth analysis of who we are and what we do, enabling us to move forward confidently and efficiently with our branding efforts."

—Daphne Northrop, Director of Communications
Education Development Center, Inc.
Waltham, MA

Judith Barrett Graphics

Judith Barrett is a designer with a full-service studio in Alexandria, Virginia, and more than 25 years of experience in the graphics business. She works with a broad range of clients, including small and large corporations, associations, non-profits, public relations firms and government agencies. She holds a BFA from Pratt Institute in New York.

Judy and Larry have worked together to coordinate concepts and looks for several clients.The Checco Communications logo and website were designed by Judith Barrett Graphics. Additional samples:

Center for Physical Medicine & Pain Management logo and editorial  services

Editorial services

NACHA brochure promoting direct paycheck deposit

Promoting paycheck direct deposit.

Logo and tagline for Brailsford & Dunlavey, facility planners and program managers

Tagline and logo for facility planning and program management firm.